Well, the first one was meh. They used to use actual accident footage for drivers-ed in high school in the US, now no school has funding for drivers-ed, but that's another story. I think it would be effective enough.
The second video...that's kind of another thing. The first one, about the lady in the kitchen (in b4 obvious internet jokes), I think was well made and made a decent point, probably could have done without the last scene, but eh. From there though the adverts seem to just derail into this sadistic "lets come up with creative way for people to die" stuff. Like, it wasnt enough that the dude got blown up, but he had to also fall on a moving dumptruck?
I dont know, I guess they are trying to shock people into compliance, but the whole "there are no accidents" and having dead people lament over "I wish I would have worn my safety gear" seems kinda dumb. There ARE accidents. Lots of them.
Im not offended by it, and I know they mean well. But I also dont think they will be affective, and I think they wasted a lot of money making them, paying some d-bag way too much money for some after affects tricks :P
People will ALWAYS fuck up, and while its goo to try and prevent that, I think these commercials kinda make it seem like "if you do this, its YOUR fault" when in reality EVERYONE fucks up ALL the time.