Microsoft announced this morning that it will release Halo 4 holiday 2012 for Xbox 360.

Microsoft made the announcement via a cinematic trailer at the end of its 2011 E3 press conference. Halo 4 marks the first proper Halo title created outside of creator Bungie, who signed off the series with 2010's Halo: Reach. Instead, Halo 4 will be the first major release from 343 Industries, Microsoft's internal Halo studio.

343i currently operates Halo Waypoint, a central hub for Halo content on Xbox Live. 343i also coordinated with developers Certain Affinity for Halo: Reach's Defiant Map Pack, and is working with Saber Interactive and Certain Affinity on this year's Halo Combat Evolved Anniversary, a remake of Halo: Combat Evolved using the Halo: Reach engine slated for this November.


President of the Interactive Entertainment Business at Microsoft, Don Mattrick, described the game as the "beginning of a new trilogy" in the franchise, signaling a return to the narrative of the Master Chief, who last appeared in 2007's Halo 3.

Halo 4 releases holiday 2012.