I've told about my friends too, but they quit because it's impossible for them.
The problem is that people want games that give them fun right away, and at the start, like Erth said, Toribash looks like a 16x16 rubik's cube, so people don't want to play it.
Toribash only gets fun after you get good at it, and hands down, this game is hard. And people hate hard games because of the frustration, but imo they need to start doing something challenging like Toribash, because once you get good at it, no one can quit this game.