Don't try and force a 'label', that's a quick way to make a clan die - and I've seen that happen a lot.
As for us (Parrot), we've been official for 2 years now and that's gave us plenty of time to gain a reputation. Although I wouldn't class us as rule-less, more of a social clan. Rules are in place, mostly common sense, but if they're broken we come down on whoever like a ton of shit. We ditched summit like 10 members in one go due to their behaviour recently, although unlike the majority we keep reprimanding out of the public eye - issues should be kept private IMO rather than making someone look like an ass for all to see.
Just go with the flow, stick with whatever you've been doing and as time goes on you'll be viewed as <xxx> type of clan.