1. Gameplay - I like my gameplay smooth and not choppy, not so smooth that it feels like a random ass arcade. I guess I like gritty, but smooth gameplay
2. I don't care about controls, but for FPS, RPGs, and any other, there is a standard, so I would expect them to be similar to their genre.
3. Graphics a certain points such as scripted events should look neat, and memorable.
Hell, graphics could look like DOOM, but if the story kicks ass I would play the shit out of it.
What I'm looking forward to is an FPS/RPG that isn't like fallout. Hell, you could throw a bunch of zombies in it and out do L4D.