Hybrid setups require modded drivers though, a slight hassle that many people don't wanna go through, considering how few games actually use physx well.
Newer cards have been good at sli/crossfire btw. The 400's have close to 100% in a lot of games. The 5000's have maybe 70-80 I think. This is at 1920x1080 and above in intensive games.
Of course, research the increases in each individual card considered. While buying two new cards at once isn't a good idea unless you go for the top ones wher there is no single card equivalent, buying one to add to an existing card gives a great boost assuming there aren't any sli bugs.
But gtx 285's are still prettyexpensive. So you could probably sell it and bug a nicer new card.