I'd like not to be overly negative, but a lot of the reasons that Toribash has such a poor track record of getting new players interested and keeping older players that way is deeply ingrained in the meta of the game. The learning curve is one of the steepest of any games, where new players will comically flop around for a couple of hours and give up 8/10 times and never look back. As someone who has a pretty good understanding of the game, I think the truth is YouTube tutorials can really only do so much. The main way to actually succeed in online player is to get a feel for the control of game. This process can take hours of practice for some, there is no instant satisfaction.
Another point I mentioned was older players forgetting about the game. I certainly don't consider myself to be a pro player, but for the last few months I've been very rarely picking up the game because I find my interest in it to be dwindling. This is because I feel that the game doesn't really reward you after a specific point. I don't mean free TC or anything like that, I mean actual visible, tangible achievement coming from succeeding. Many of the things put in place like belts, and QI are seen to be superficial by some. The ranking system is good, better than it has been, and the fact that it changes every month is good in some ways, as it encourages monthly visits, but i stress that, MONTHLY. I'm finding it hard personally to keep interested in Toribash, and I feel like i'm not the only one looking at the statistics.