So I'm curious as to how all of you somehow know whether or not this warrants a report. Are you secretly a moderator? Because if so, you're doing it wrong.
If it was indicated that CookishMan would purchase the head and Novitech subsequently sent the head in good faith, then CookishMan is obligated to pay for the head and be more careful in the future. You pay for what you say you'll pay for, once you have received the product.
By the way, all you people calling Novitech a noob: Shut the fuck up. You're no better.
Also, proper usage of the tools available to you does not indicate a lack of skill. So don't go saying that his head took no skill to make, as you're just making an idiot out of yourself through your ignorance.