I've been searching for hours about it,but I can't find the meaning of this picture:

Can someone tell me what it means and what is the name of the picture?

Its barcode
http://en.m.wikipedia.org/wiki/Barcode

Damn,I'm dumb enough not to figure that out...
Thanks anyway....

Edit : Requesting closure of the thread.

I believe it's actually a Qr code: http://en.wikipedia.org/wiki/QR_code
Depending on the size of the code you can store more or less data in them. The ones you normally see just have a link to a movie page or a download link to an app.
You can get a Qr code reader on most modern phones.

Funny, but that code can also lead to malware, viruses or worms.