It's a pretty good mission, I hope they go with the gravity tractor method since it's clearly more versatile and just better overall...
If we can pull asteroids in to luna or earth orbit we can mine sooo much. If we want to seriously colonise space we need resources in space and factories in space. It's not viable to keep launching stuff a couple of tons at a time, it's way too expensive.
Right now there are a lot of companies gearing up for asteroid mining, but no one has proven it. This mission is a stepping stone on NASA's mars roadmap. If it's successful, then other companies will mimic it, pulling extremely valuable asteroids into orbit. The obvious targets are things like 2011 UW15 which contain millions of tons of high value minerals (in this case $5 trillion USD in platinum). If that could be brought in to orbit, that would mean an absurd amount of resources. Other targets are high ice content asteroids (for fuel, oxygen, and water), and pretty much everything else (no one wants to cart steel in to orbit).
NASA is well known for not managing budget all that well (look at ISS) but it's very necessary. No one else is really willing to take huge risks the way they do. Even though they always seem to waste money, they are probably one of, if not the, highest return science agencies.
It would be huge if this mission was a success, you can expect that within a 5 years it will be done a dozen times more and only increase from then. Low cost gravity tractors probes will be bringing in bank (y)